Do you know that half
of the iOS apps are never downloaded and a quarter of all downloaded apps are
used only once? After investing hundreds of work hours and money, the last
thing you would want is to build a mobile app no one will ever see, use and zero
ROI for you.
Lack
of proper mobile app marketing can lead to such distressful situations
mentioned.
 |
| How to Market Your Mobile App |
Is Your App Useful?
The first litmus test
is whether your app is useful to the users. No one wants to keep an app in
their phones unless that is something of use to them. This preliminary check
should be done well before the development of the mobile app. Developing apps
just by following the trend often leads to negative results. If you have a good
mobile website and you are trying to implement the same into an app, users will
not be lured to use your app.Your application should be compelling enough to
get your first few users. This happens only if the users get interested to
check out your app. For this, a compelling service is necessary.
Now that you have done
your homework and your mobile app is released, the next step is the crucial one
– how to spread the word and make people download it and use it?
Here we share some great ways to market your mobile app! QR codes
QR codes are a kind of
matrix shaped barcodes that contains machine readable information. Placing app
download links into QR codes is a good and cheap form of advertising. Publish
this QR code in your website, emails, brochures, business card, invitations,
receipts, store window, letter cover and everything and everywhere you feel is
worth publishing.
QR code is tiny and
can be read by a smartphone camera. Keeping a link which takes the user
directly to the app store will prompt users to try it out.
MobileAds
Mobile ads are another
way of publicizing your mobile app. If you are using PPC advertising, you may
add mobile specific ads for your mobile application. Google mobile ads service
is one such of a kind you could consider.
Social Ads
Social Advertising is
one effective way for publicizing an app. Consider advertisements in social
media platforms like Facebook. Social Media offers targeted reach with
demographics and interests. This way you achieve the necessary exposure for
your product. It can also reduce the cost significantly and get effective
results.
App Marketing Agencies
App marketing agencies
are agencies specifically devoted to promote and market mobile apps. You may
choose a good one from the 100s of app marketing agencies available by a simple
web search on ‘mobile app marketing agency’.
Blog Commenting & Blogs
You may also write
non-promotional blogs for your mobile app. Avoid direct pitch and write it in a
way that the users are prompted to know more about your product and will
download it and install it. You can also post comments on technology blogs on
popular websites. Android Pit, Android Authority and PCMag are some popular
examples of mobile tech websites. Blog commenting is also a part of SEO. Hence
never try to spam the website. Let it be genuine, harmless and useful.
There are other ways
of marketing an app like promotional offers, app specific free vouchers and
referral points which could be used to get more downloads and usage of your
mobile app. However the important point that designs the future of your app is
the service provided by it!
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6:42:00 AM
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